Shaping the Future of Veterinary Professionals

 

Shaping the Future of Veterinary Professionals

 

As we move forward, it’s imperative that we not simply let the future ‘unfold’, but rather we take the time to shape it collaboratively. As a community of veterinary professionals, we have the power to come together and work towards a future that strengthens our profession, continuing to attract the best and the brightest. Technology, an evolving client experience, the cost of providing professional services, and an ever-increasing student debt load are all issues that play into what the future of veterinary medicine looks like. Add a big dose of need for better work-life balance, and the mountain might seem un-scaleable. However, when we start to set goals that are closer to where we are now, while still leading towards the future vision of reaching that summit, we can truly shape the practice of tomorrow and lay a new paradigm that supports the needs of veterinarians and their professional support staff teams.

Start with your own veterinary practice. Take a look with fresh eyes, or invite a professional consultant to bring you an outside perspective. In most practices, we have added layer after layer of systems and new technologies, without taking the time to eliminate redundant and outdated methodologies. As a result, we have client care teams who are so task-oriented that the client ends up towards the bottom of the priority list. We have technicians and animal care team members who come to work every day avoiding client interaction at all costs because they don’t like people. We have multiple generations of veterinarians practicing varying levels of medicine within the walls of the same practice. All of these things lead to inconsistent care, and spell danger for the future of the general practitioner. Take a hard look, and start peeling back the layers to remove the things that are preventing your team from succeeding. Flush out the systems that don’t work, and replace them with a foundation that is built for the coming decade. Your practice successes, when shared with colleagues are the stepping stones for the future of veterinary medicine.

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Challenging the Status Quo